The Sapphire Coast located in the Far South Coast of NSW is hardly a house hold name and most golfers had never heard of it. That was until recently. Solutions 4 Biz Director Nigel Ayling moved to the area 5 years ago and begun working on promoting the area to golfers. Ayling immediately recognised the advantage that the area had in having 5 top quality within an hour of each other and begun working with the major stake holders on a co-operative advertising plan. Ayling has taken the project from inception to implementation with a business plan, colour brochure, web site and lots of publicity. The 5 year plan is to make the Sapphire Coast one of Australias top 10 golfing destinations and the way that it is going, this looks like becoming a reality.